Pardot Expert - Remote Role 

Duration: About 3 months

Location: Remote with one or two client site visits

Satart date: In about two weeks

Rate: Open

SKILLS: Pardot, Pardot Certified, Pardor Set up,  Pardot Implementation, Salesforce

ROLE DESCRIPTRION:

Immediate need for a Pardot Expert who can compare a current implementation to best practices and then:

1) Recommend/Implement improvements and 

2) Train staff on the new processes/functions.  

DESIRED SKILLS AND EXPERIENCE:

-Bachelor’s degree in Comoputer Science, Business, Marketing or related field

-Pardot Certified Consultant

-Salesforce Certified

-Technical Pardot or Marketing Automation Specialist capable of handling day to day management of the marketing platforms including: automations, drip programs, campaigns, prospects, reporting, integrations (and connectors), users, engagements, inbound/outbound notifications, monitoring, day-to-day functions and upkeep of platform components

-Ability to train users, assist in creating and documenting training materials and drive user platform adoption with best practices

-Have experience generating diverse email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation, Data collection, and analytics for tracking campaign performance and landing pages.

-Drive cross-functional marketing initiatives with Sales, Operations, and Product teams to increase provider activation, retention

-Experienced setting multi-channel campaigns

-Strong quantitative, strategic, and data visualization skills highly recommended, and working knowledge of HTML/CSS is preferred

-Understand the esoteric nature of email design, delivery and analytics and can effectively communicate this to non-technical stakeholders

-Familiar with Pardot apps like event brite, webinar and integration with salesforce

-Preferred email marketing or Pardot consultant.

-5+ years experience in Exact Target & Pardot implementation

-Setting up of folder structures/user/roles in fresh Pardot system

-Experience in installation of Salesforce Engage and interaction with Pardot Experience

-Create & Review technical/functional specs along with Test Strategy/Plan/log for System Testing and User Training doc

-Create queries to extract & validate campaign data using SQL/PL/SQL

-At least 4 years hands-on email and database marketing experience with emphasis on lead generation

-At least 4 years hands-on marketing automation experience including setting-up triggered and nurturing campaigns

-Expert working knowledge of Salesforce / Pardot

-Skilled at segmenting, targeting, pulling and scrubbing lists

-Basic HTML experience in order to update existing templates with content and creative changes

-Strong project management skills

-Strong analytical capability accompanied by effective oral/written presentation skills

-Ability to adapt to changing environments and priorities.

-Well-versed on marketing strategies, tactics and best practices across email, direct mail, social, PPC/SEO, etc.

-Experience with web analytics platforms,e.g.,Google Analytics, and business intelligence tools,e.g.,Tableau, Looker, etc.

-Understanding of APIs

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